IICTI Certified Product Manager

Holders demonstrate that they can apply and evaluate product strategy, vision and competitive positioning, continuous discovery and evidence-based validation, outcome-driven roadmapping and prioritisation and product analytics, experimentation and causal inference, plus 7 further areas, in realistic professional scenarios, as defined in the AQSCERT scheme for Product Manager.

Who it is for: Professionals working, or preparing to work, in project management roles.

1. 01Product strategy, vision and competitive positioning7% of the exam

   • Formulate a defensible product strategy and evaluate its alignment with company strategy and market dynamics.
   • Scope: Product vision and strategy kernels, Wardley mapping, Porter and Helmer 7 Powers, jobs-to-be-done market framing, positioning (April Dunford), portfolio and platform strategy.
2. 02Continuous discovery and evidence-based validation13% of the exam

   • Design a continuous discovery practice that de-risks product bets with proportionate evidence.
   • Scope: Opportunity solution trees, assumption mapping, customer interview synthesis, prototype and fake-door testing, riskiest assumption tests across value, usability, feasibility and viability.
3. 03Outcome-driven roadmapping and prioritisation12% of the exam

   • Evaluate competing investments and construct an outcome-driven roadmap with transparent prioritisation rationale.
   • Scope: Outcome-based roadmaps, OKRs, RICE/WSJF/Kano and cost of delay, opportunity scoring, dependency and capacity trade-offs, managing stakeholder commitments under uncertainty.
4. 04Product analytics, experimentation and causal inference11% of the exam

   • Design experiments and metric frameworks and interpret results to make statistically sound product decisions.
   • Scope: North Star and input metric trees, event taxonomy design, cohort and funnel analysis, A/B test design, statistical power, sequential testing pitfalls, CUPED, guardrail metrics.
5. 05Pricing, packaging and monetisation models7% of the exam

   • Design pricing and packaging strategies and evaluate their revenue, adoption and retention impact.
   • Scope: Value-based pricing, Van Westendorp and conjoint analysis, freemium and product-led growth, usage-based and seat-based models, packaging tiers, price elasticity and churn economics.
6. 06Product economics, business cases and unit economics7% of the exam

   • Evaluate product investments using financial models and unit economics to support portfolio decisions.
   • Scope: TAM/SAM/SOM sizing, LTV/CAC, payback period, gross margin and cost-to-serve, SaaS metrics (NRR, ARR), build-buy-partner analysis, investment business cases.
7. 07Go-to-market strategy and product-led growth9% of the exam

   • Lead go-to-market planning that coordinates product, marketing and sales for measurable adoption outcomes.
   • Scope: Launch tiering, ICP and segmentation, PLG activation and onboarding loops, sales-assisted motions, channel and partner strategy, adoption and retention playbooks.
8. 08Platform, API and AI-enabled product management7% of the exam

   • Evaluate when and how to build platform and AI capabilities and define their success and risk criteria.
   • Scope: Platform and ecosystem strategy, API as a product, developer experience, AI/LLM feature evaluation, model quality and cost trade-offs, human-in-the-loop design, responsible AI considerations.
9. 09Technical fluency and delivery trade-off leadership13% of the exam

   • Lead trade-off decisions with engineering that balance delivery speed, quality and long-term product health.
   • Scope: Architecture and technical debt trade-offs, non-functional requirements, scalability and reliability (SLOs) as product decisions, dual-track agile, release strategies and feature flags.
10. 10Product risk, regulatory compliance and ethics7% of the exam

    • Evaluate regulatory, ethical and compliance risks in product decisions and embed proportionate controls.
    • Scope: GDPR and Albanian personal data protection law, EU AI Act obligations, accessibility (EN 301 549, WCAG 2.2), security and privacy by design, dark pattern avoidance, product liability.
11. 11Product operating model and organisational leadership7% of the exam

    • Lead the design of a product operating model and influence executive stakeholders toward outcome-based ways of working.
    • Scope: Empowered product teams, product ops, team topologies, portfolio governance, stakeholder management and influencing without authority, PM career ladders and coaching.

Question types

Single choice 100%

Delivery

Online (remote proctored), Test centre, On-site (corporate)

Retakes

Up to three attempts within any 12-month period. A 14-day waiting period applies after a first unsuccessful attempt and 30 days after a second. Each retake requires a new booking and fee. Retakes draw a different randomised form from the question bank.

Provisional cut score — psychometric validation is required before live delivery. Blueprint v1.0.

1. 1

   Register

   Create a free account and start the programme.

2. 2

   Practice

   Online practice test (coming soon).

3. 3

   Training

   Optional

   Online course or classroom — or skip it.

4. 4

   Certification

   Independent exam and certification decision.

Training is optional and does not by itself confer certification. Find a training partner